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More than a quarter of firms are breaking even; this has never been enough to sustain or even pay for their operations. With all of the risks, time, and energy invested in the firm, it may postpone closure, but it cannot ensure profit protection. A break-even company strategy cannot be sustained! Unwilling volunteers, such as family members, workers, and even owners, would work in the firm for free. In these difficult circumstances, consultants may offer the business owner a false feeling of viability, which may be extremely damaging, because their company would otherwise be losing money.
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