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Never Settle for Breaking Even in your Business!

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More than a quarter of firms are breaking even; this has never been enough to sustain or even pay for their operations. ​ With all of the risks, time, and energy invested in the firm, it may postpone closure, but it cannot ensure profit protection. ​ A break-even company strategy cannot be sustained! Unwilling volunteers, such as family members, workers, and even owners, would work in the firm for free. ​ In these difficult circumstances, consultants may offer the business owner a false feeling of viability, which may be extremely damaging, because their company would otherwise be losing money.

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